AF Digital Media runs paid acquisition the way a good workshop runs a build: measured twice, documented, and delivered to an agreed tolerance. No guesswork billed as strategy.
| AF-01 | Paid search | Account architecture, query mining and bid strategy for Google & Microsoft Ads — structured so wasted spend is visible, not buried. |
| AF-02 | Paid social | Meta and TikTok acquisition, creative-led and iterated on a fixed test cadence with agreed decision thresholds. |
| AF-03 | Native & discovery | Taboola / Outbrain / MediaGo funnels, advertorial through to conversion, built and tracked end-to-end. |
| AF-04 | Measurement | Server-side tracking, conversion APIs and incrementality checks — so reported ROAS matches banked ROAS. |
| AF-05 | Conversion rate | Landing-page testing to a proper sample size. Changes ship on evidence, roll back without ego. |
Full audit of accounts, tracking and margins. We map the terrain before quoting the route.
Campaigns assembled to spec, launched at controlled budgets, measured against pre-set tolerances.
What passes gets scaled; what fails gets logged. One written report a week, no jargon.
AF Digital Media is a small, senior team at Piccadilly Place, Manchester. We came up through performance media and analytics, and we run the studio like an engineering shop: fewer clients, tighter tolerances, everything documented.
We partner with UK and European ecommerce and lead-generation brands who care more about payback periods than press. If that's you, the fit tends to be quick.